Z. Jay La Rosa

I am a highly accomplished Creative Director and Group Creative Director with over 15 years of experience leading breakthrough campaigns across advertising, entertainment, and branding. I specialize in developing innovative, culturally relevant marketing that disrupts expectations while creating authentic, lasting connections with audiences.

Throughout my career, I’ve led award-winning, multimillion-dollar campaigns for top-tier clients including Disney/Searchlight Pictures, Netflix, Showtime, Paramount+, FX, Hulu, Amazon Studios, HBO, Nike, McDonald’s, Instagram, YouTube, Hilton Hotels, Lego, and many others. My work spans theatrical, streaming, and brand campaigns—across traditional, digital, and social-first platforms.

I’ve consistently been tapped to lead and collaborate with Concept, Social Strategy, and Social Content Creator teams, as well as direct and shape cohesive 360 campaigns across all touchpoints—from art direction and design to motion, social, experiential, and live action shoots. At each of my Creative Director roles, I’ve served in a Group Creative Director capacity, guiding multiple creative pods and managing interdisciplinary teams to deliver consistent, award-winning creative. (Agency title structures have varied, but my responsibilities have remained at a senior leadership level.)

My expertise includes:

• Campaign concepting and execution (brand, entertainment, and IP-driven)

• Social-first creative and platform strategy

• Art direction, design systems, and visual identity

• Directing and overseeing photo shoots, trailers, teasers, and social/video content

• Marketing materials creation, distribution, and budget oversight

• Pitching, presenting, and selling through ideas to senior stakeholders and clients

I’ve earned Clio, Webby, and One Show Awards, including two Best of Show Clio Awards. I remain passionate about mentoring teams, nurturing brave ideas, and staying ahead of cultural and creative trends. I hold a BFA in Advertising and Graphic Design with a concentration in Fine Art and Photography from the Art Center College of Design, where I graduated at the top of my class.

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